News from the tech world:
Sony Ericsson plans to revive the Walkman brand with an Android-based smartphone called Live with Walkman. A Walkman button accesses a music player, and content can be shared on Facebook. An analyst said Sony Ericsson will need to deliver a better music experience to compete with Apple's iPhone even as iPod sales are dropping.
In a move to differentiate itself in the smartphone market with a familiar and once-beloved brand in portable music, Sony Ericsson is planning to push a new device carrying the Walkman name. The Live with Walkman is an Android smartphone that promises a unique social music experience.
But can it deliver against Apple's iPhone? Although no one has yet successfully competed with the iPhone in music thanks in large part to iTunes, Sony Ericsson will give it a try with its new smartphone.
"Consumers want smartphones to deliver a rich and social entertainment experience," said Nikolaus Scheurer, head of product marketing at Sony Ericsson. "Rather than a one-dimensional music experience, they want instant and seamless access to new content, combined with the ability to share and connect with their friends."
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